Mobile App Review a crucial part of App Store Optimization
One important aspect of app stores, which many developers forget about is checking ratings and reviews. This is the moment when your consumer can leave an opinion about your product. It is crucial because the developer can see the strongest points of the app and the ones which should be improved. However, the question that many ask is: do ratings and reviews influence my app store ranking position?
Why mobile app reviews and ratings are crucial for your app:
The most obvious reason, why your app’s rating in mobile stores matter is that a great rating and a bunch of positive reviews impresses potential users. And to be honest, who doesn’t want to be honored for great work? In fact, buy app store reviews and ratings can give your app a competitive edge.
Let’s take a look at this example. There are tons of apps ranking for the search term “QR Code Scanner”. Thus, you should not only optimize your keyword strategy but achieve a good rating through a presentable number of user feedback.
According to a survey by Apptentive, 59 % of people usually or always check ratings before downloading a new app.
The number and average of ratings as well as the number of reviews have a strong influence on how your app ranks in app store search results. Google for example just confirmed to further improve their algorithm to reward high-quality apps. That means strong engagement and retention metrics, as well as traditional measures like high star ratings, have an even stronger influence on an app’s appearance in Google Play Store than ever before.
Furthermore, games and apps in Google Play Store now show more detailed rating insights and highlighted user reviews.
The best way of getting Mobile App Reviews:
Now you might be asking: what is the best way to get Mobile App reviews? We know that it might be quite annoying to make the user leave the app just to write a review.
Apart from that, most of the time users are eager to leave a review when they are unsatisfied more than when they are happy. Hence, how should you solve this?
The moment, a prompt is shown to the user, can have a great effect on the rating result. If you track app crashes, you should make sure, not to request a rating/review immediately after the crash or the day after.
Rather ask for ratings when the user is happy. For instance, after he has been using it regularly for 10 days, or when he finished a booking, or after he has won a level of the game, etc. This means you are more likely to contact a happy client, and besides that, you won’t be interrupting the user in the middle of a task.
Reviews are having an increasingly greater impact on a company’s bottom line. Mobile commerce conducted through smartphones will account for a staggering $117 billion in the U.S. alone this year, accounting for about 23% of online retail sales and 3% of all retail sales. These numbers are only going to grow, and companies need to be on top of their mobile experience game.
The better your app is and the frequently optimize and update it, the more quickly you will get the 5 stars. Of course, it’s through the user’s experience where you will get these 5 stars, so keep optimizing!